Trojan Horse Partnership Method

Business development tactic where AI consultants partner with agencies, coaches, law firms, and service providers who already have trusted client relationships. The pitch: offer free AI discovery calls to the partner clients with zero cost to either side, and a 20 percent rev share on any projects closed. Borrows authority from day one, positions the consultant as the specialist brought in by a trusted expert, and closes deals 46 percent faster than cold outreach. Nate number one recommendation for starting from zero.

Source references

  • [src-008] Nate Herk cluster — Nate Herk — AI consulting and business cluster (11 videos)

Robin Cartier perspective

This page is part of Robin Cartier's working AI knowledge graph: a practical research layer for production AI, recommendation systems, experimentation, GEO, and agentic web readiness.

The useful next step is to connect this concept back to applied product leadership and operating models.

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