Insights

/ insights /

Writing on AI systems that create measurable business outcomes.

Essays, explainers, and executive notes on enterprise AI in production, recommendation systems, ecommerce AI, measurement, and the operating models that make AI useful.

AI Beyond POCs

The flagship executive series on moving AI from demos to production systems.

Recommendation and decisioning

Practical lessons on recommendation systems, next-best-action, churn prevention, and ecommerce relevance.

Measurement and experimentation

Incrementality, A/B testing, statistical thinking, and guardrail metrics for product leaders.

AI knowledge infrastructure

Notes on building a structured second brain, LLM wiki patterns, research workflows, and agentic assistants.