Platform as a Product

Platform as a product applies customer discovery, prioritisation, adoption, metrics and product strategy to an internal platform whose customers are the teams building external products.

Doctolib pattern

  • Platform PMs continuously interview internal users, co-build solutions and observe delivery channels for weak signals [src-236].
  • A six-month product vision connects user opportunities to RICE-informed discovery, quarterly OKRs and delivery epics [src-236].
  • Value includes productivity, reliability, avoided infrastructure cost, unblocked revenue and user autonomy—not feature output alone [src-236].
  • Frameworks settle routine priorities; documented judgement handles strategic asymmetry between internal customer groups [src-236].
  • Self-service is an adoption and support-load objective, not merely a documentation task [src-236].

Related

Source references

  • [src-236] Marco Saetta / Doctolib — "From one AI product to an AI factory" (2026-07-10)

Robin Cartier perspective

This page is part of Robin Cartier's working AI knowledge graph: a practical research layer for production AI, recommendation systems, experimentation, GEO, and agentic web readiness.

The useful next step is to connect this concept back to applied product leadership and operating models.

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