Agentic Web
Agentic web is a future web layer where AI agents access, navigate, and transact across online services using different interface and incentive structures than human-facing websites.
Key points
- Pichai expects human websites and the agentic web to coexist rather than one replacing the other [src-062].
- Human-facing websites may become richer and better designed, potentially with AI helping design them for people [src-062].
- Agents will not need the same visual UI paradigms humans need, but the ecosystem still has to solve business value and incentives so publishers and services participate [src-062].
- The pattern connects AI search, web publishing, and agentic commerce: if agents mediate discovery and action, content needs to be accessible to both humans and machines [src-062].
- [src-064] makes this concrete through OpenClaw: agents may either call official APIs or simply operate existing apps and websites for the user, forcing services to decide whether they want to be agent-friendly.
- Steinberger argues that services blocking personal agents may lose user preference to alternatives that expose data and actions in more machine-usable ways [src-064].
Related entities
Related concepts
- AI Search as Context Layer
- Machine-Scannable Content
- Agentic AI
- Generative Engine Optimization
- Agent-Facing Apps
- System-Level AI Agents
- Agent Security Boundaries